Business 3 min read By Arthur Ellington
Tampa agency gives staff Fridays off and revenue rises about 160 per cent
Brick Media, a Tampa social media agency, moved to a four-day week in 2023 with unchanged pay, and company figures show revenue up roughly 160 per cent over three years.
A Tampa social media agency has reported that revenue has grown by roughly 160 per cent over three years since its chief executive introduced a four-day working week with Fridays off. Brick Media, led by Jake Kurtz, says the schedule change has helped it retain staff and win new clients, although the company itself cautions that the gains cannot be attributed to the schedule alone.
The arrangement began as a 90-day pilot in January 2023 and was made permanent by April of that year. Employees now work four nine-hour days from Monday to Thursday, a 36-hour week, while their salaries remain unchanged and they stay full-time with benefits. Most of the work is carried out remotely, with one office day each week.
According to figures provided by the company, revenue rose 73 per cent in 2023, 39 per cent in 2024 and 8 per cent in 2025. Those rates compound to roughly 160 per cent growth across the period. Profit margins, however, have been broadly flat since 2022 as payroll has increased. Kurtz credits the schedule partly for the results rather than solely.
The agency's client base has expanded from 56 clients in 2022 to 85 in the first half of 2026. Social media managers each handle six or seven clients, and the company adds staff when its teams approach that limit. Kurtz said clients have largely accommodated the schedule, with work planned in advance. Serious emergencies arise roughly once or twice a quarter, and in those cases the company uses freelancers.
Staff retention is another central part of the company's account. Brick Media recorded six voluntary departures in 2022, two in 2023, two in 2024 and three in 2025, and none so far in 2026. Headcount has grown from 15 to 25 since the end of 2022. Of 20 leads generated in October, 16 came from referrals, which the company presents as a sign of client satisfaction. Kurtz argues that a five-day onsite model would cause the company to lose staff.
Andrea Echeverry, the company's director of client experience, says efficiency has improved under the new arrangement. Echeverry, a working mother, uses Fridays for family commitments. Her account reflects a wider preference among employees: a 2026 survey by Randstad found that 46 per cent of respondents cited work-life balance as the top reason to stay with an employer.
The figures should be read with caution. They are company-provided and have not been independently verified. Researchers note that the four-day week has faded from the wider debate over hybrid working since the peak of pandemic-era experiments, and some leaders who tried the model have since scaled it back. Brick Media's experience therefore offers one case study rather than a general measure of what a shorter week can deliver.
Source: fortune.com
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