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Friday, 11 September 2026 · London

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Morgan Stanley keeps Tesla at Equalweight on trucking outlook

Morgan Stanley has reiterated its Equalweight rating on Tesla, pointing to a challenging outlook for the electric trucking sector as a key factor in its cautious stance on the electric vehicle maker.

Morgan Stanley keeps Tesla at Equalweight on trucking outlook
Morgan Stanley

Morgan Stanley has maintained its Equalweight rating on Tesla, citing a difficult outlook for the electric trucking industry as a central reason for its neutral position on the electric vehicle manufacturer. The investment bank's decision signals that it sees limited near-term catalysts for the stock, even as Tesla continues to expand its presence in the commercial vehicle market.

The Equalweight rating implies that Morgan Stanley expects Tesla's shares to perform in line with the broader market or its sector peers, rather than outperforming. The bank's analysts highlighted the trucking outlook as a specific concern, suggesting that the adoption of electric trucks may face headwinds that could weigh on Tesla's growth prospects in that segment.

Tesla has been developing electric semi-trucks, with the Tesla Semi programme positioned as a key part of its strategy to electrify heavy transport. However, the commercial trucking sector presents distinct challenges compared with passenger vehicles, including higher upfront costs, longer development cycles, and the need for extensive charging infrastructure. These factors may be contributing to Morgan Stanley's cautious view.

The trucking industry is a critical component of global freight and logistics, and the transition to electric power is expected to be gradual. Fleet operators often prioritise total cost of ownership, reliability, and range, which are areas where electric trucks are still proving themselves against established diesel models. Morgan Stanley's assessment suggests that these hurdles could delay widespread adoption, affecting companies like Tesla that are betting on electrification.

For Tesla, the Semi represents an opportunity to diversify beyond consumer vehicles, but it also exposes the company to the cyclical and capital-intensive nature of the trucking business. The sector is sensitive to economic conditions, fuel prices, and regulatory changes, all of which can influence demand for new vehicles. Morgan Stanley's Equalweight rating reflects a wait-and-see approach, acknowledging Tesla's innovation while recognising the uncertainties in the commercial vehicle market.

Investors have been closely watching Tesla's stock, which has experienced significant volatility in recent years. The company's valuation often hinges on expectations for future growth, including its expansion into new markets such as energy storage, autonomous driving, and commercial trucks. Morgan Stanley's reiteration of its Equalweight rating indicates that it does not see the trucking outlook as a near-term positive catalyst that would justify a more bullish stance.

The bank's analysis also comes amid broader scrutiny of the electric vehicle industry, where competition is intensifying and margins are under pressure. Traditional automakers and new entrants are ramping up their own electric offerings, while regulatory support for EVs varies by region. In the trucking segment, established manufacturers are also developing electric models, creating a competitive landscape that Tesla must navigate.

Morgan Stanley's decision to keep Tesla at Equalweight is a signal to investors that the bank sees the stock as fairly valued at current levels, with risks and opportunities balanced. The trucking outlook is one of several factors that inform this view, alongside Tesla's core automotive business, its energy division, and its progress on autonomy. The bank's analysts likely weigh these elements when assessing the company's overall prospects.

For Tesla, the challenge is to demonstrate that its Semi can achieve commercial success and contribute meaningfully to revenue. The company has not yet scaled production of the truck, and timelines have shifted in the past. Morgan Stanley's cautious stance may reflect uncertainty about when the Semi will become a significant earnings driver, and how quickly the trucking industry will embrace electric alternatives.

In the meantime, Tesla's stock remains a focal point for retail and institutional investors alike. The Equalweight rating from Morgan Stanley suggests that the bank does not anticipate a sharp re-rating in the near term, and that the trucking outlook is a factor that could cap upside potential. As the electric truck market evolves, Tesla's ability to execute on its Semi programme will be closely watched by analysts and investors seeking clarity on the company's long-term growth trajectory.

Alice Ashford

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News Editor

Alice Ashford covers public affairs, politics, business, culture and daily news for Hublcore. The role focuses on verification, context, and clear explanations for readers.